The Geolocation Magic Macros plugin for Revive Adserver, Magic Geo in short, enables you to dynamically insert the name of the geographic location of a visitor into a banner. This can be used both in the HTML code and in the destination URL.
Retargeting helps publishers to increase the efficiency and effectiveness of the advertising campaigns they run for their advertisers. In a crowded market, it distinguishes them from their competition.
A publisher was able to almost double the ad revenue and eCPM of the public sign in and post-log off pages of his closed forum by implementing retargeting using the Retargeting Plugin for OpenX Ad Server.