The only limitation for using the Retargeting plugin for Revive Adserver is your own imagination. There are literally hundreds of potential use cases and scenarios to benefit from retargeting, remarketing, behavioral targeting, demographic targeting and dynamic banner content. Here are a few examples below to inspire you.
Some use cases of retargeting and behavioral targeting
When a visitor enters your shop pages but doesn’t complete a sale, you could display special ads at their next visit, encouraging them to buy your product after all. This is often called ‘retargeting’, and you’ll find some more examples below.
When a visitor searches for information related to a US state, you can target ads to them that are relevant to that state, when they visit one of your other sites.
If a visitor has viewed a product page on your website more than 5 times, you may want to assume that they are more than likely to buy the product. By displaying an ad with a special offer or discount at their next visit, you could persuade them to buy the product.
When someone buys a product from your site, at subsequent visits to your site you can show them ads for related products, supplies or services to complement their initial purchase (up selling and cross selling).
If you are a publisher or ad network running campaigns for multiple advertisers, you can help your advertisers to increase the ROI of their marketing budget by showing their banners only to visitors that have previously visited the advertiser’s website, like this: advertiser_name = yes. When the visitor returns to your site or one of the sites that your ad network can reach, you’ll be able to show them a banner from the specific advertiser instead of a randomly selected banner. Experience shows that this type of targeting, called retargeting by most people, has a very positive effect on click-through rates and conversion rates.
If you have an online store, you can capture the fact that someone has made a purchase, like this: buyer = yes. This will enable you to distinguish a previous buyer from other visitors, so you can do cross selling or up selling when the visitor returns to your shop. This is not limited to the online shop, it can be used to reach your existing customers on other sites as well.
If your online shop sells music products in several categories, you can capture the fact that a visitor has been browsing a specific category, like this: jazz = yes or opera = yes. If the visitor returns, you can show them a promotion for a product that they’re more likely to purchase because it matches the category they browsed earlier.
If you have a website that is divided into various sections, you can record how often someone has browsed the pages of each section. A visitor looking at a specific section ten times or more (for example) could be very interested in that subject, but also in ads related to the subject.
This is capture by using a numeric retargeting variable that increases by a count of 1 for every page view in a section. You can setup a banner that will only be displayed when a visitor has seen the related section often enough.
If a visitor that qualifies for this situation returns to the site, or to any other site that is served by your OpenX installation, the banner with a behavioral targeting rule will be displayed.
This kind of scenario is often called behavioral targeting.
We have posted a few more examples on our blog:
Contact us for more information
Are you interested to learn more about the Retargeting plugin for Revive Adserver? Just submit the form below and we will get in touch with you as soon as possible.