Joanna Lord over at SEOMoz.org wrote a great post entitled “Retargeting: What It Is & How to Use It“, which describes not only what retargeting is, but also how it can be used to enhance and improve the effectiveness of display advertising. If you’ve heard about retargeting and want to know more about it, this article is a great read.
Let’s assume you’re interested to try out retargeting, then one question may still remain unanswered: How do I do it? Where can I find the technology and tools to start using this powerful technique? If you or your company uses an OpenX ad server, you might want to have a look at our Retargeting plugin for OpenX. Installing this plugin in your self-hosted OpenX ad server installation will give you the ability to run retargeting, behavioral targeting and audience targeting campaigns without having to rely on third-party data. Just have a look at the product page to find out more about this OpenX plugin for retargeting.