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A new version of the Statistics as Graphs plugin for OpenX has been released, to fix a bug that prevented the correct display of very large numbers being represented in scientific notations. Version 1.0.2 is available for download now.
The Geolocation Magic Macros plugin for OpenX, Magic Geo in short, enables you to dynamically insert the name of the geographic location of a visitor into a banner. This can be used in both the HTML code and the destination URL. Using this new feature, you can automatically make a banner adjust its content to the location of a visitor.
The team at AdserverPlugins.com is proud to announce the release of their Behavioral Targeting and Retargeting plugin for the OpenX Ad Server. This plugin was designed primarily for use by publishers operating one or more websites, by ad networks and by advertisers. It enables them to deliver advertising campaigns to visitors who are most likely to be interested in the products or services being promoted. This is done by capturing and storing data about the visitor’s surfing behavior and search behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor.
