Retargeting: What It Is & How to Use It
Joanna Lord over at SEOMoz.org wrote a great post entitled “Retargeting: What It Is & How to Use It”, which describes not only what retargeting is, but also how it can be used to enhance and improve the effectiveness of display advertising. If...Retargeting Plugin for Revive Adserver: help your advertisers reach their audience
Retargeting helps publishers to increase the efficiency and effectiveness of the advertising campaigns they run for their advertisers. In a crowded market, it distinguishes them from their competition.
Retargeting plugin for Revive Adserver: an example of using retargeting for publishers
A publisher was able to almost double the ad revenue and eCPM of the public sign in and post-log off pages of his closed forum by implementing retargeting using the Retargeting Plugin for OpenX Ad Server.