Revive Adserver REST API is a REST based API wrapper for Revive Adserver. It provides remote communication for any application with Revive Adserver using a REST architecture.
Retargeting helps publishers to increase the efficiency and effectiveness of the advertising campaigns they run for their advertisers. In a crowded market, it distinguishes them from their competition.
A publisher was able to almost double the ad revenue and eCPM of the public sign in and post-log off pages of his closed forum by implementing retargeting using the Retargeting Plugin for OpenX Ad Server.