OpenX Source Ad Server is the world's leading open source ad server. It can be extended by adding plugins from third party developers.
A few years ago, the creators of the OpenX Source Ad Server came to the realization that they won’t be able to incorporate all the features that all of their users around the world would like. Instead, the OpenX Source Ad Server has a plugin framework that enables third party developers to add functionality to the software, without having to make changes to the core code. This is an approach that is similar to the plugin architecture that has been very successful for the WordPress blogging software.
With the release of version 2.8, much of the standard functionality of OpenX Source Ad Server was moved from the core code into a set of plugins, these plugins are bundled with the downloadable software.
On these pages, we will present an overview of standard, premium and free third party plugins for OpenX Source.
Retargeting plugin for OpenX Source Ad Server
The Retargeting Plugin for OpenX Source adds advanced retargeting functionality to the OpenX Source Ad Server. It enables OpenX Source users to deliver advertising campaigns to visitors who are most likely to be interested in the products or services on offer, by capturing and storing data about the visitor’s behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor.
Read more about the Retargeting Plugin for OpenX Source, including Pricing, Features, and some Use cases and examples.
