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OpenX Statistics as Graphs plugin updated (v1.0.4)

September 2, 2011 By Leave a Comment

Statistics as Graphs - OpenX pluginThe team at AdserverPlugins.com is releasing an update of the free Statistics as Graphs plugin for the OpenX Ad Server. This version 1.0.4 is available for download right now.

In a number of specific cases, upgrading from version 1.0.2 to version 1.0.3 does not fix the security vulnerability that was fixed in version 1.0.3. Users running version 1.0.3 who had earlier versions on their server should upgrade to version 1.0.4 to remove the vulnerable file.

As always with security fix releases, it is crucial to upgrade to the newest version as soon as possible.

download Download: Statistics as Graphs plugin for OpenX 2.8+

Version: 1.0.4
Updated: September 2, 2011
Size: 312.46 KB

Users with version 1.0.3 or older installed will also see a notice about this upgrade underneath each graph that’s drawn on their screen.

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Geolocation Magic Macros plugin for OpenX version 1.0.0 released

March 1, 2011 By Leave a Comment

Geolocation Magic MacrosThe team at AdserverPlugins.com is proud to announce the release of version 1.0.0 of the Geolocation Magic Macros plugin for OpenX Ad Server, after several months at beta. None of the beta testers reported any problems, so we have removed the feature that created a debug.log entry for every banner displayed. We have also renamed the DMA macro into the more generic ‘US Metro’ macro.

More information and download

We have prepared a product page containing all information, documentation and a link to download this free Geolocation Magic Macros plugin for OpenX.

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Custom OpenX plugin to create banners with images and text links

January 31, 2011 By Leave a Comment

Examples of Text Link Plus banners, created using a custom OpenX plugin (click to enlarge)

We recently developed a custom OpenX plugin that enables ad operations staff to easily create banners in OpenX that contain both small images and text links. This could of course be done using a procedure that involves uploading the image to a known web location and then creating an OpenX HTML banner. The downside of that process, however, is that it is easy to make mistakes, it’s time consuming and it requires technical skills and experience that ad operations staff often don’t have.

Entering data for a Text Link Plus banner (click to enlarge)

The plugin we developed displays data entry fields for the various elements of this “Text Link Plus” ad and it even resizes the images that’s uploaded to the correct dimensions for the ad’s available space.

When the user clicks the “Save Changes” button, the plugin will upload the selected image from the local disk to the server and resize it. Next it creates a custom banner that displays in the required format and dimensions automatically. The user can also edit an existing banner, which will even show a preview of the banner as with any of the standard banner types in OpenX.

We feel this is an excellent example of the power of the OpenX plugin framework. If you have a need for something similar, or if you would like to discuss having your own custom plugin developed, you can contact us using the form below.

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Filed Under: Custom plugins, News

OpenX Statistics as Graphs plugin updated (v1.0.3)

September 13, 2010 By Leave a Comment

Statistics as Graphs - OpenX pluginThe team at AdserverPlugins.com is releasing an update of the free Statistics as Graphs plugin for the OpenX Ad Server. This version 1.0.3 is available for download right now.

This is a security fix release that takes care of one issue:

  • A vulnerability has been discovered in the third-party open source graphing component Open Flash Charts that is used by this plugin to draw the graphs.

As always with security fix releases, it is crucial to upgrade to the newest version as soon as possible.

download Download: Statistics as Graphs plugin for OpenX 2.8+

Version: 1.0.4
Updated: September 2, 2011
Size: 312.46 KB

Users with version 1.0.2 installed will also see a notice about this upgrade underneath each graph that’s drawn on their screen.

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OpenX Regargeting plugin: an example of using retargeting for publishers

September 7, 2010 By Leave a Comment

Retargeting Plugin for the OpenX Ad ServerThere are many ways to use the Retargeting plugin for OpenX Ad Server. To offer some extra inspiration, we’re going to post some examples of how buyers of this plugin have implemented it.

Targeting members of a closed forum

A publisher operating a closed forum was already successfully displaying ads on the pages that members can access when they are logged in. There were two public pages on the site that were not being used to their full potential, the login page and the page that users see after they log out. The ad revenue (eCPM) of those pages was low, and members complained that the ads they saw there were much less relevant than what they were used to on other pages.

Direct targeting when logged in

The publisher uses information provided by the members to select ads on closed forum pages, so that members see ads relevant to their interests and demographic information. Think of things like gender, age, marital status, education level and so on. It’s not hard to understand that ads for products that are designed for a female audience perform better when they are displayed only for female members, for example. When a member is logged in, it’s very easy to show the right ad to the right person. We tend to call this ‘direct targeting’, and it can be implemented with an out of the box installation of OpenX.

The problem was that the publisher could no longer do this form of direct targeting after the member logs of, or when the visitor is on the sign in page on their next visit. He simply didn’t know who the member was, let alone what profile to use for direct targeting.

Retargeting when logged out

The solution to this problem was to implement the Retargeting plugin for OpenX and to capture some of the profile data when the member is logged in. This data is then stored, anonymously, using the Retargeting plugin for OpenX. As a result, that data is still available even when the member logs out or when they land on the sign in page during their next visit.

Strong increase in eCPM and ad revenue

By implementing this relatively simple scenario, the publisher has seen his ad revenue on the public sign in and post-log off pages almost double overnight. It is estimated that this will pay for the purchase of the OpenX Retargeting plugin in about 4 to 5 months. And now that retargeting functionality is available in his OpenX Ad Server, he is planning to implement more scenarios. Helping his advertisers reach the best possible audience for their campaigns is going to be much easier, and that will help to continue increasing his ad revenue in the future.

Please have a look at some of the other examples and use cases of the Retargeting plugin for OpenX

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OpenX Statistics as Graphs plugin updated (v1.0.2)

August 12, 2010 By

Statistics as Graphs - OpenX pluginThe team at AdserverPlugins.com is releasing an update of the free Statistics as Graphs plugin for the OpenX Ad Server. This version 1.0.2 is available for download right now.

We’re also very proud to report that this plugin has been downloaded over 1,000 times to date.

[Read more...]

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Filed Under: Featured, Free plugins, News

New Free Plugin for OpenX: Geolocation Magic Macros

July 26, 2010 By 1 Comment

The team at Adserverplugins.com is proud to announce their newest free plugin for the OpenX Ad Server: Geolocation Magic Macros.

Geolocation Magic MacrosThe Geolocation Magic Macros plugin for OpenX, Magic Geo in short, enables you to dynamically insert the name of the geographic location of a visitor into a banner. This can be used in both the HTML code and the destination URL. Using this new feature, you can automatically make a banner adjust its content to the location of a visitor.

Demonstration

The banner below demonstrates this by showing your country name and country code, and the name of the continent, and a link to a Wikipedia article about your country.

The code used in this HTML banner looks like this:
You are currently in <a href="http://en.wikipedia.org/wiki/{geo.country.enc}" title="read about {geo.country} on Wikipedia" target="_blank">{geo.country}, country code {geo.country_code}</a>, which is part of {geo.continent}.

More information and download

We have prepared a product page containing all information, documentation and a link to download this free Geolocation Magic Macros plugin for OpenX.

Your feedback is more than welcome

Please let us know your thoughts, experience and suggestions for this plugin using the comments below this post.

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Filed Under: Featured, Free plugins, News

OpenX Statistics as Graphs plugin (v1.0.1)

February 19, 2010 By 2 Comments

The team at AdserverPlugins.com is releasing an update of the free Statistics as Graphs plugin for the OpenX Ad Server. This version 1.0.1 is available for download right now.

This is a bug fix release that takes care of the following issues:

  • Fixed compatibility issue with PHP versions lower than v5.2.
  • Fixed problem with very big numbers in the statistics being represented in scientific notation, but Open Flash Chart v2 can’t handle scientific notation.
  • Fixed problem with graphs not being displayed in certain situations in Internet Explorer, when the OpenX user interface is running on a secure address (https).
  • Fixed problem where the “Next” button underneath the graphs was appearing out of place when using Internet Explorer 8.

We want to thank all the people that contacted us to report their issues, and helped us test our proposed fixes before releasing the update to the public. Feel free to leave your comments below if you have feedback, tips or suggestions for this plugin.

Update Monday February 22

We accidentally offered version 1.0.0 for download, labeling it as version 1.0.1. This has been corrected today. Anyone who attempted to download the new version 1.0.1 before Monday, February 22, 12 PM CET (6 AM Eastern time) should download it again and will now receive the real version 1.0.1. You can recognize version 1.0.1 by its file size of about 313 KB, whereas version 1.0.0 has a file size of about 320 KB. Also, the files inside the zipped file are clearly marked with their version numbers. We apologize for the confusion that this mix-up his caused.

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Behavioral Targeting and Retargeting Plugin for OpenX

January 10, 2010 By

Retargeting Plugin for the OpenX Ad ServerThe team at AdserverPlugins.com is proud to announce the release of their Behavioral Targeting and Retargeting plugin for the OpenX Ad Server.

This plugin was designed primarily for use by publishers operating one or more websites, by ad networks and by advertisers. It enables them to deliver advertising campaigns to visitors who are most likely to be interested in the products or services being promoted. This is done by capturing and storing data about the visitor’s surfing behavior and search behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor. For more information about the benefits of targeting and retargeting, please see the explanation and examples below.

Availability

The Behavioral Targeting and Retargeting Plugin for OpenX Ad Server is available right now. It is already in use by a network of nine websites as well as two ad networks in The Netherlands, and a digital marketing agency in Germany.

Request information about this plugin

When you are interested in using this OpenX plugin, we invite you to submit the form below. We will then contact you to discuss features, pricing, and licensing terms.

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[Read more...]

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OpenX Statistics as Graphs plugin updated (v1.0.0)

December 23, 2009 By 10 Comments

The team at AdserverPlugins.com is proud to announce an update of the free “Statistics as Graphs” plugin. This version 1.0.0 release is available for download right now at the product page.

Screen shots

Click the thumbnails to view larger screen shots of the plugin.

Download

download Download: Statistics as Graphs plugin for OpenX 2.8+

Version: 1.0.4
Updated: September 2, 2011
Size: 312.46 KB

New features

In addition to the Global History Graph that was available in the beta version, this new version now has graphs for almost all statistics that OpenX can show:

  • Advertiser
  • Campaign
  • Banner
  • Website
  • Zone

Graphs are now available for all user types (administrators, managers, advertisers, website owners).

Every graph has buttons to navigate to the previous and next month, or to go up a level to show the current year’s statistics. Clicking a bar will drill down into the underlying statistics, down to a day graph with an hourly break down.

Graphs will show the actual numbers for every bar and dot by positioning the mouse over them.

Improvements

The graphs are now displayed using the open source product “Open Flash Chart 2“, which comes bundled with the plugin. To speed up the display of the graphs, the initial time frame is always the current month.

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Filed Under: Free plugins, News