New Free Plugin for OpenX: Geolocation Magic Macros

The team at Adserverplugins.com is proud to announce their newest free plugin for the OpenX Ad Server: Geolocation Magic Macros.

Geolocation Magic MacrosThe Geolocation Magic Macros plugin for OpenX, Magic Geo in short, enables you to dynamically insert the name of the geographic location of a visitor into a banner. This can be used in both the HTML code and the destination URL. Using this new feature, you can automatically make a banner adjust its content to the location of a visitor.

Demonstration

The banner below demonstrates this by showing your country name and country code, and the name of the continent, and a link to a Wikipedia article about your country.

The code used in this HTML banner looks like this:
You are currently in <a href="http://en.wikipedia.org/wiki/{geo.country.enc}" title="read about {geo.country} on Wikipedia" target="_blank">{geo.country}, country code {geo.country_code}</a>, which is part of {geo.continent}.

More information and download

We have prepared a product page containing all information, documentation and a link to download this free Geolocation Magic Macros plugin for OpenX.

Your feedback is more than welcome

Please let us know your thoughts, experience and suggestions for this plugin using the comments below this post.

Behavioral Targeting and Retargeting Plugin for OpenX

Retargeting Plugin for the OpenX Ad ServerThe team at AdserverPlugins.com is proud to announce the release of their Behavioral Targeting and Retargeting plugin for the OpenX Ad Server.

This plugin was designed primarily for use by publishers operating one or more websites, by ad networks and by advertisers. It enables them to deliver advertising campaigns to visitors who are most likely to be interested in the products or services being promoted. This is done by capturing and storing data about the visitor’s surfing behavior and search behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor. For more information about the benefits of targeting and retargeting, please see the explanation and examples below.

Availability

The Behavioral Targeting and Retargeting Plugin for OpenX Ad Server is available right now. It is already in use by a network of nine websites as well as two ad networks in The Netherlands, and a digital marketing agency in Germany.

Request information about this plugin

When you are interested in using this OpenX plugin, we invite you to submit the form below. We will then contact you to discuss features, pricing, and licensing terms.

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OpenX Statistics as Graphs plugin updated (v1.0.0)

The team at AdserverPlugins.com is proud to announce an update of the free “Statistics as Graphs” plugin. This version 1.0.0 release is available for download right now at the product page.

Screen shots

Click the thumbnails to view larger screen shots of the plugin.

Download

download Download: Statistics as Graphs plugin for OpenX 2.8+

Version: 1.0.1
Updated: February 19, 2010
Size: 312.52 KB

New features

In addition to the Global History Graph that was available in the beta version, this new version now has graphs for almost all statistics that OpenX can show:

  • Advertiser
  • Campaign
  • Banner
  • Website
  • Zone

Graphs are now available for all user types (administrators, managers, advertisers, website owners).

Every graph has buttons to navigate to the previous and next month, or to go up a level to show the current year’s statistics. Clicking a bar will drill down into the underlying statistics, down to a day graph with an hourly break down.

Graphs will show the actual numbers for every bar and dot by positioning the mouse over them.

Improvements

The graphs are now displayed using the open source product “Open Flash Chart 2“, which comes bundled with the plugin. To speed up the display of the graphs, the initial time frame is always the current month.

Kick starting the OpenX Plugin Ecosystem

Ever since the release of OpenX Ad Server v2.8 in April 2009, developers have been able to make third party plugins to enhance the functionality of the software. The concept is simple, but we are not seeing a flow of plugins yet. We intend to break through that standstill by publishing free plugins that demonstrate the concept, and by developing plugins for paying customers. We also want to provide a platform for developers to promote their plugins (both free and commercial) by opening this website to them. In short, we want to kick start the OpenX plugin ecosystem.
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