Behavioral Targeting and Retargeting Plugin for OpenX

Retargeting Plugin for the OpenX Ad ServerThe team at AdserverPlugins.com is proud to announce the release of their Behavioral Targeting and Retargeting plugin for the OpenX Ad Server.

This plugin was designed primarily for use by publishers operating one or more websites, by ad networks and by advertisers. It enables them to deliver advertising campaigns to visitors who are most likely to be interested in the products or services being promoted. This is done by capturing and storing data about the visitor’s surfing behavior and search behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor. For more information about the benefits of targeting and retargeting, please see the explanation and examples below.

Availability

The Behavioral Targeting and Retargeting Plugin for OpenX Ad Server is available right now. It is already in use by a network of nine websites as well as two ad networks in The Netherlands, and a digital marketing agency in Germany.

Request information about this plugin

When you are interested in using this OpenX plugin, we invite you to submit the form below. We will then contact you to discuss features, pricing, and licensing terms.

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