Setting cookies on clicks for retargeting, audience segmentation

Retargeting Plugin for the OpenX Source Ad ServerThe team at AdserverPlugins.com is proud to release a new version of the Retargeting plugin for OpenX Source. This new release of TargetiX, version 1.3, adds a feature that enables you to set a cookie when a web user clicks on one of your banners.

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OpenX Statistics as Graphs plugin updated (v1.0.4)

Statistics as Graphs - OpenX pluginThe team at AdserverPlugins.com is releasing an update of the free Statistics as Graphs plugin for the OpenX Ad Server. This version 1.0.4 is available for download right now.

In a number of specific cases, upgrading from version 1.0.2 to version 1.0.3 does not fix the security vulnerability that was fixed in version 1.0.3. Users running version 1.0.3 who had earlier versions on their server should upgrade to version 1.0.4 to remove the vulnerable file.

As always with security fix releases, it is crucial to upgrade to the newest version as soon as possible.

download Download: Statistics as Graphs plugin for OpenX 2.8+

Version: 1.0.4
Updated: September 2, 2011
Size: 312.46 KB

Users with version 1.0.3 or older installed will also see a notice about this upgrade underneath each graph that’s drawn on their screen.

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Quova geotargeting plugin for OpenX

QuovaWe recently worked with Quova, a company specializing in IP to location data and services. They commissioned us to develop a custom OpenX plugin that enables OpenX users to make use of the Quova Geo IP API. The plugin, once installed and configured, provides geotargeting capabilities that are similar to those of other providers.

Quova powers the geotargeting feature in the new OpenX Enterprise 3.0 (available as a hosted solution only), but now their geotargeting feature is available to OpenX Source v2.8 users as well. They offer two flavors, an On Demand Hosted Service and an On Premise GeoDirectory service. This plugin is free of charge, but there may be charges for using Quova’s IP to Location lookup services.

Download the Quova Geotargeting plugin for OpenX, developed by AdserverPlugins.com, and read the installation and configuration instructions on their developer pages to get the maximum benefit from this plugin.

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Retargeting: What It Is & How to Use It

Joanna Lord over at SEOMoz.org wrote a great post entitled “Retargeting: What It Is & How to Use It“, which describes not only what retargeting is, but also how it can be used to enhance and improve the effectiveness of display advertising. If you’ve heard about retargeting and want to know more about it, this article is a great read.

Retargeting Plugin for the OpenX Ad ServerLet’s assume you’re interested to try out retargeting, then one question may still remain unanswered: How do I do it? Where can I find the technology and tools to start using this powerful technique? If you or your company uses an OpenX ad server, you might want to have a look at our Retargeting plugin for OpenX. Installing this plugin in your self-hosted OpenX ad server installation will give you the ability to run retargeting, behavioral targeting and audience targeting campaigns without having to rely on third-party data. Just have a look at the product page to find out more about this OpenX plugin for retargeting.

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Geolocation Magic Macros plugin for OpenX version 1.0.0 released

Geolocation Magic MacrosThe team at AdserverPlugins.com is proud to announce the release of version 1.0.0 of the Geolocation Magic Macros plugin for OpenX Ad Server, after several months at beta. None of the beta testers reported any problems, so we have removed the feature that created a debug.log entry for every banner displayed. We have also renamed the DMA macro into the more generic ‘US Metro’ macro.

More information and download

We have prepared a product page containing all information, documentation and a link to download this free Geolocation Magic Macros plugin for OpenX.

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